I am torn between concluding that, perhaps, many of them are using six-year-olds who like colouring things in at random; or that they are employing people who are permanently on mind-altering drugs.
Take, as an example, this year's offering from Liverpool of an away kit and a third kit (it's not enough, it seems, these days to have one 'away' kit; you have to exploit the punters' wallets by coming out with two). The 'first' away kit looks like a white shirt that someone has spilt oil on ... and then cut themselves. The so-called 'third' kit (left) looks like a child has drawn shapes on a piece of paper and coloured them in with whatever shade of pencil they could get their hands on. The tops of the socks don't even match. I am not the first to describe the whole thing as hideous.
If I were the manager of a football team I would have it written into my contract that I would have the final say on what kit my players were actually going to wear when representing the club.
And if anyone came up with tasteless disasters like this I would tell them to go back to the drawing board and come up with something simpler.
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